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And now you know why Yelp proactively filters suspicious reviews.

Posted November 19th, 2012 by Andrew Goodman

I rarely “out” spammers, but this one really gets my goat.

About a week ago, I received a blanket pitch from “Toronto’s foremost social media expert,” offering a variety of nebulous services. I found it more than a little odd that the foremost expert on social media and reputation did not have a LinkedIn profile. I also found his claim to have a “strong academic background” grating when it was asserted with no proof. And finally, his inane blog posts (fresh for November 2012!) gave tips on things like link building for SEO, with the great suggestion of “submitting to directories like dmoz and Joe Ant.”

But being busy, I chalked it up to another annoyance of a day’s work and just hit “delete.”

Now, “Dave” is back with another email, this time promising 50 fake Yelp reviews — you know — to help you / your clients’ reputations. Totally undetectable, by the way.

“Dave” — I know the economy may be tough, but for losers, it always is. If you’re not a loser, I appeal to you to find better, more constructive, less scummy things to do with your time.

Here’s the full text of the email:


I can provide high quality Yelp Reviews for your business. These are 100% safe, done with different IP’s and written by professional Canadian copywriters – really detailed & 50 words long. My reviews won’t get filtered – 100% money back guarantee. This is totally legal.
Prices are $75 per review (4 stars) and $100 per review (5 stars). Minimum order: 4 reviews.
You can pay through PayPal, Email transfer or check.

Are you interested?

Talk soon,

Dave Rubino
Social Media Strategist
+1 416-841-3404
“Relationships are everything”

4 Responses to “And now you know why Yelp proactively filters suspicious reviews.”

  1. Glenn says:

    Obviously this is an unethical business practice and it has the potential to backfire. However, one needs to ask why these fake review services have sprung up.

    Because Jeremy Stoppelman (yelp ceo) filters reviews, he has inadvertently created an industry of fake review services .

    My suggestion to jeremy stoppelman is to keep the review filter in place, but make the filtered reviews tab easy to find.

  2. Trish says:

    Jeremy Stoppelman CEO of Yelp is a real winner. Well, no, not really. This man runs a company that not only thrives on negative attention, but refuses to respond to legitimate concerns.

    I am not sure how he can sleep at night knowing that he is running such a joke of a company.

    This is on the yelp website itself:

  3. D.M. says:

    I too received that email yesterday. Although I won’t be doing it I do understand why someone might consider it. My business has been targeted by fake negative reviews by a couple of my competitors for almost two years now. It is extremely frustrating because there is not much that can be done about it even with a thoughtful reply the damage is already done.

    One one bogus negative review the competitor even identifies himself as my competitor!

    With the web still akin to the wild west, still today – I suspect that fake services like this one offered may gain traction.

    There should be some better and more accessible laws written to thwart competitor false negative reviews.

  4. Brian says:

    The best part is the the signature line. “Relationships are everything”. Like the relationships between you and your fake customers.


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