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Words Ad Agencies Use

Posted December 1st, 2011 by Andrew Goodman

Legendary.

Epic.

etc.

You may have noticed a lot of adjectives like this strangely appearing in TV ads. Even for products like aluminum siding and arthritis medication.

Why?

Because somewhere between Fast Times at Ridgemont High and the 40-Year-Old Virgin, a great idea got lost.

The idea that ads are for the people viewing them. Not the people who write them.

So that simple people doing simple searches simply to search for the things they would like to buy… can find them.

Use adjectives suitable for a permanent career in wakeboarding… and maybe that career can be yours (instead of this tedious advertising business). (Note: that will be a tough gig when you’re 40, but granted you are unlikely to be a virgin by that point.)

Signed,

I Could Be Wrong. Let the Data Speak.



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