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Groupon Plans Major Pivot in 2013

Posted September 1st, 2011 by Andrew Goodman

Groupon is addicted to money, spending half a billion dollars a year to acquire new subscribers. Yet it now claims that it will kick the habit in 2013, reducing that spend to zero.

There is approximately one way they can effectively do this. That is: be acquired by Google.

Another approach might have been to think of some other way to grow than to indiscriminately acquire spambox signups in the hundreds of millions without pausing to assess profitability. But when you’re Groupon, “pausing,” even for a breath, is not on the agenda.



4 Responses to “Groupon Plans Major Pivot in 2013”

  1. Bill Laidlaw says:

    I wonder how long it will take this time for the suspect attack comments to appear Andrew?

  2. IPO quiet period. Even with phony identities, they have to be cautious.

  3. David says:

    It’s funny for me to hear that Groupon spends so much money on advertising, yet I don’t know anybody personally who uses it…


 


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