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	<title>Comments on: Five Quality Score Myths Busted</title>
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	<link>http://blog.traffick.com/2010/07/five-quality-score-myths-busted/</link>
	<description>Enlightened search engine marketing analysis in handy blog form.</description>
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		<title>By: Alan Mitchell</title>
		<link>http://blog.traffick.com/2010/07/five-quality-score-myths-busted/comment-page-1/#comment-1035</link>
		<dc:creator>Alan Mitchell</dc:creator>
		<pubDate>Mon, 02 Aug 2010 23:58:49 +0000</pubDate>
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		<description>Hi Andrew,

I recently wrote for a Quality Score panel at Wordstream, and believe that Quality Score only ever becomes worth taking note if it starts to fall below 6 or 7.

http://www.wordstream.com/articles/ultimate-quality-score-guide

Quality Score doesn&#039;t actually sell anything, so I think it&#039;s better to make your ads as relevanct as possible and don&#039;t simply try to increase CTR at the expense of pre-qualification.

Cheers,
Alan</description>
		<content:encoded><![CDATA[<p>Hi Andrew,</p>
<p>I recently wrote for a Quality Score panel at Wordstream, and believe that Quality Score only ever becomes worth taking note if it starts to fall below 6 or 7.</p>
<p><a href="http://www.wordstream.com/articles/ultimate-quality-score-guide" rel="nofollow">http://www.wordstream.com/articles/ultimate-quality-score-guide</a></p>
<p>Quality Score doesn&#8217;t actually sell anything, so I think it&#8217;s better to make your ads as relevanct as possible and don&#8217;t simply try to increase CTR at the expense of pre-qualification.</p>
<p>Cheers,<br />
Alan</p>
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		<title>By: Sylvain</title>
		<link>http://blog.traffick.com/2010/07/five-quality-score-myths-busted/comment-page-1/#comment-991</link>
		<dc:creator>Sylvain</dc:creator>
		<pubDate>Fri, 30 Jul 2010 19:33:10 +0000</pubDate>
		<guid isPermaLink="false">http://blog.traffick.com/?p=125#comment-991</guid>
		<description>&quot;Quality Scores are normalized by match type&quot; : I suspected something like that but it&#039;s nice to have a confirmation. Very interesting and explains a lot !</description>
		<content:encoded><![CDATA[<p>&#8220;Quality Scores are normalized by match type&#8221; : I suspected something like that but it&#8217;s nice to have a confirmation. Very interesting and explains a lot !</p>
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		<title>By: DragonSearch</title>
		<link>http://blog.traffick.com/2010/07/five-quality-score-myths-busted/comment-page-1/#comment-989</link>
		<dc:creator>DragonSearch</dc:creator>
		<pubDate>Fri, 30 Jul 2010 17:13:47 +0000</pubDate>
		<guid isPermaLink="false">http://blog.traffick.com/?p=125#comment-989</guid>
		<description>Hey Andrew, we have a log on our website, and you were listed in the dirty dozen of relevant, thought provoking PPC bloggers.  We wanted you to know how highly we think of you.  The link to the posting is below.
http://www.dragonsearchmarketing.com/blog/ppc-news-why-twitter-is-usually-better-than-blogs/</description>
		<content:encoded><![CDATA[<p>Hey Andrew, we have a log on our website, and you were listed in the dirty dozen of relevant, thought provoking PPC bloggers.  We wanted you to know how highly we think of you.  The link to the posting is below.<br />
<a href="http://www.dragonsearchmarketing.com/blog/ppc-news-why-twitter-is-usually-better-than-blogs/" rel="nofollow">http://www.dragonsearchmarketing.com/blog/ppc-news-why-twitter-is-usually-better-than-blogs/</a></p>
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