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Canada: Do Not Call, or Do Not Care?

Posted July 8th, 2010 by Andrew Goodman

Canada’s version of the Do Not Call anti-telemarketing legislation (offering homeowners a chance to sign up for a national Do Not Call registry) has been a flop, according to reports.

300,000 complaints; 11 fines; total collected: $250.

Come on, Canada’s marketers and regulators. We can do better. We can do more to speak out against outdated practices, against intrusive advertising, against flouting opt-outs. There are plenty of legitimate marketing methods. Why are we allowing the actions of a few to discredit our entire profession?

As a first stop, our national marketing organizations can stop lobbying to weaken such legislation in the first place. Two years’ experience have shown: it’s plenty weak enough.

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