Traffick - The Business of Search Engines & Web Portals
Blog Categories (aka Tags) Archive of Traffick Articles Our Internet Marketing Consulting Services Contact the Traffickers Traffick RSS Feed

Hotmail vs. GMail: All We Really Ever Wanted Was a Good Product

Posted May 18th, 2010 by Andrew Goodman

Looking at the impending makeover of Hotmail, I have to say I’m impressed.

Recalling reasons why many of us switched to GMail (away from Yahoo Mail, natch) – it wasn’t about brand, or thinking Google was cooler. It was a great product with soft innovations that just made web-based email much easier to use. And yes, it took the other guys a long time to catch up on the storage issue, which gave Google a nice head start.

If Hotmail comes out with a completely revamped product that does most of what GMail does, and adds certain features like editing Office docs in the same environment, and shutting off ads for $20/yr., that sounds exactly like the type of product I’d use, or at least mess around with.

Will the majority of users leap at the opportunity to shut off ads for $20/year? No, only a small minority will.

Will I switch, if I do a head-to-head test and find Hotmail coming out slightly ahead of GMail? Probably not. It’s not about perception or brand — it’s because switching is inconvenient.

But in terms of slowing Hotmail’s decline in market share, and gaining new casual users, this product development is essential. It’s heartening to see Microsoft’s progress in this vertical. Hotmail is one of the most widely-used applications on the planet. Making it better matters to a lot of users.

Tags: ,

3 Responses to “Hotmail vs. GMail: All We Really Ever Wanted Was a Good Product”

  1. Dirk says:

    One thing Hotmail has to address, which I have to say Gmail is relatively good at, is filtering the right messages to the spam or junk folder automatically. My experience is that lots of people abandoned their Hotmail address under an avalanche of spam. Then Hotmail tried to get it right and filtered a lot of legitimate commercial email that users had asked for.

  2. AG says:

    Good point! The spam filter is a Free Prize Inside you tend to take for granted in Gmail – it’s that good. “Unproblematic” is not a word you normally associate with spam filters!

  3. Robert Dicks says:

    I totally agree the Gmail SPAM filters are virtually spot on unlike my hotmail account. I also have to say that the IMAP support in Gmail is suburb I use thunderbird as my mail client on 3 computers.


Traffick - The Business of Search Engines & Web Portals


Home | Categories | Archive | About Us | Internet Marketing Consulting | Contact Us
© 1999 - 2013, All Rights Reserved