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Goodbye Blogger, Hello WordPress

Posted May 2nd, 2010 by Cory Kleinschmidt

Today marks the end of the Blogger era on From almost seven years, from July 2002 to April 2010, we’ve been happy (OK, mostly happy) users of the Blogger publishing system. Despite Blogger’s idiosyncratic ways and Google’s surprisingly poor upkeep of the platform, Blogger was one of the few — if not the only — blogging platforms that allowed you to plug in a blog to an existing site, thanks to its FTP publishing feature.

If we’d had our druthers, we’d still be happy users of Blogger. Unfortunately, earlier this year, Google decided to terminate support for FTP publishing on May 1 (originally the cut-off date was March 26!). Google ultimately gave FTP users three whole months to decide whether to migrate to a Blogger custom domain, switch to another blogging platform, or to close up shop. Three months to decide and implement a potentially complicated infrastructure switch! I can only imagine the pain that larger enterprise users may have had to endure.

At Traffick, we mulled our options for weeks. Every choice was bad, but in the end, we opted for the least-bad scenario — moving to WordPress, the only option that allowed us to maintain our legacy articles and content pages while moving forward with blogging capability. An unavoidable side effect meant a switch to a subdomain for our blog posts: The only viable way to display new posts on our home page meant that our new blog subdomain had to serve as our site’s home page URL, too. Not an ideal scenario if you’re an information architect or if you care about search engine optimization.

Please take note of our new home page URL and let us know if you notice anything out of place. As for our RSS feed, because we use Feedburner to manage the feed, the URL should remain:

Thanks for your time!

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5 Responses to “Goodbye Blogger, Hello WordPress”

  1. On a personal note, I can’t help but get a bit sentimental about the old Blogger platform and our unflagging use of it since 2002 (I can’t believe it’s been that long!).

    Clearly, the blogging community much prefers platforms like WordPress, so we’re glad we were finally “forced” to switch.

    Some readers might not recall that we actually founded Traffick in 1999 (it was articles, and features, and news updates of different lengths), but as I recall it was some time in 2000 that Cory rigged up a homegrown “CMS” so we could post blog-length quick entries – long before most folks “blogged”.

    The Dave Winers of the industry may have invented blogging, RSS, etc. — but Traffick was one of the first blogs of any type, anywhere, and we did it because it just made sense. Blog platforms suddenly became all the rage just a few months after we began “blogging.”

  2. kevin lockett says:

    I’m moving from blogger to wordpress too, but I am having problems getting started. I have a host, but I can’t seem to get my wordpres on the page. Can you give me any advice. I’m not a techie, so I’m doing this by myself.

  3. Kevin, your best bet is to use a web host that offers one-click WordPress installation. We use, and even though I am a tech savvy guy, I was more than happy to let them handle all the installation details! Of course, you’ll still need to configure a few things, but there’s a fair amount of documentation on customizing your theme, and that part is likely to be easier than dealing with the installation.

  4. Devin says:

    Congratulations on the switch! Why don’t you just move the entire site into WordPress and use that as your CMS?

  5. Devin, I wish we could migrate the whole site to WordPress, but we have several iterations of homegrown content management systems in ASP, not to mention a lot of static content, that would make such a conversion a nightmare.

    We’d have to devote hundreds of hours to multiple architectural changes. In the process we’d have to blow up thousands of URLs that have accumulated hundreds of inbound links over the past 11 years. And when that’s all said and done, we’d have to set up thousands of 301 redirects.

    Given that undesirable scenario, it’s best to let sleeping dogs lie. So far the switch to WordPress has gone pretty well. We’re satisfied with how we’ve been able to integrate the old www site with the new subdomain. Once again, this proves just how important information architecture will continue to become!


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